Jeffrey Ma co-founded the company in 2004 and is a tireless evangelist for the Citizen Sports mission. He has been the technical lead for two internet startups and was an options trader on the Chicago Board of Options Exchange. He gained notoriety as the protagonist, under the name Kevin Lewis, in the New York Times bestseller Bringing Down the House, the story of the MIT blackjack team. Jeff Ma is a graduate of the Massachusetts Institute of Technology with a degree in mechanical engineering. He had once been working for Portland Trail Blazers as a statistical consultant.