The Power to Predict Who Will Click, Buy, Lie, or Die An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case …

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this …

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are …

Stripping the Dread from the Data Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, the chief economist at Google, has actually called “sexy.” From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that …

journey “inside the numbers” for an exceptional set of statistical tools and rules that can help explain the winning, or losing, ways of a basketball team. Basketball on Paper doesn’t diagram plays or explain how players get in shape but instead demonstrates how to interpret player and team performance. Dean Oliver highlights general strategies for teams when they’re winning or …

Master business modeling and analysis techniques with Microsoft Excel 2016, and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide helps you use Excel’s newest tools to ask the right questions and get accurate, actionable answers. This edition adds 150+ new problems with solutions, plus a chapter of basic spreadsheet models to make sure …

Moneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” (Weekly Standard). …

Equipped with new spatial tracking data collected by SportVU and others, Basketball Analytics investigates game strategy, player evaluation, player types, and prospect potential. Author Stephen Shea, Ph.D. introduces new measures of a player’s scoring and playmaking efficiency, quantifies the spacing in an offense and the stretch of defense, and demonstrates several ways in which the NBA game has changed over …