The “hot hand” fallacy describes the belief that the performance of a player, temporarily improves following a string of successes.
Making 10 consecutive shots does not prove that a player is hot. NBA players tend to become significantly overconfident after making consecutive shots. After making one shot, a player’s shooting percentage actually drops for the next field goal attempt. As if the player and his teammates believed him to be the team’s best scoring option. Behaving as though the hot hand existed might actually be detrimental and cost an average team about four victories over one season!
See the analysis of “a hot hand”, breakdown of Kobe’s 81 points.