Second Spectrum is the official video tracking technology provider for the NBA since 2017-2018 season. Before Second Spectrum, SportVu had been running as the main player tracking company throughout 2013-14 and 2016-17 seasons.
In 2013 Rajiv Maheswaran, Yu-Han Chang, and Jeff Su founded an sports-tech company that helps players, coaches, broadcasters, analysts, and fans visualize and contextualize big amount of sports data. With the video tracking technology, the cameras installed on NBA arenas can collect 3D spatial data including ball/player/referee locations, movements, and other dynamic statistical/visual feature. “Spatiotemporal pattern recognition” technique identifies and augments data extracted from the video to generate insights and visualize new types of stats such as Quantified Shot Quality (qSQ) and Quantified Shooter Impact (qSI) so the context produced can be used for storytelling.