Second Spectrum, founded in 2013 by Rajiv Maheswaran, Yu-Han Chang, and Jeff Su, is an analytics company that helps players, coaches, broadcasters, analysts, and fans visualize and contextualizes information. They can collect, curate, evaluate, manage, transform, analyze, learn, visualize, interact and integrate with video and design to create new and compelling content, stories and software.
By leveraging machine learning and “spatiotemporal pattern recognition” techniques, Second Spectrum can extract meaningful insights. Identify and augment information on video, including player location, movement, and other dynamic statistical/visual features.
Starting from 2017-2018 season, the NBA switched from SportVu to Second Spectrum.