SportVU is an automated ID and tracking technology that has the ability to collect positioning data of the ball, players and referees during a game. SportVu, which is founded in Israel in 2005, was acquired by STATS LLC in 2008 December.

SportVU tells us defensive and offensive alignment relative to ball location, shot trajectory and the number of dribbles and passes made by a team and player.

Stats LLC has put additional cameras to some NBA courts to record everything that occurs on the court. The first five teams to have SportVu cameras are Dallas, Houston, Oklahoma City, San Antonio and Golden State.

Players, referees and the ball with an exact location in x,y coordinates are tracked. 25 times a second, software analyzes the video, and stores information about where everyone is and what is occurring. 1,000,000 entries per game is added to databases. Without having to chart and track a game by hand and eye, player position and defender proximity to a player are now available. In another words, defense is more quantifiable with what SportVu brings to the table.