Chimu Soccer Solution provides analytics at team and player levels with scouting services. The methodology has been developed by the Amaral Lab at Northwestern headed by Dr. Luis Amaral and his team.

Jeffrey Ma co-founded the company in 2004 and is a tireless evangelist for the Citizen Sports mission. He has been the technology lead for two internet startups and was an options trader on the Chicago Board of Options Exchange. He gained notoriety as the protagonist, under the name Kevin Lewis, in the New York Times bestseller Bringing Down the House, the story of the MIT blackjack team. Jeff Ma is a graduate of the Massachusetts Institute of Technology with a degree in mechanical engineering. He has reportedly been working for Portland Trail Blazers as a statistical consultant.