Dan Rosenbaum is a consultant for the Cleveland Cavaliers. Rosenbaum's work has focused on adjusted plus-minus ratings, which takes into account the quality of the players playing with and against a player and adjusts his plus-minus accordingly.

Daryl Morey is currently the General Manager of the Houston Rockets. Morey comes to the Rockets after serving three years as SVP of Operations and Information for the Boston Celtics. While with the Celtics, basketball operations was a key part of his responsibilities, including the development of analytical methods and technology to enhance basketball decisions, such as the draft, trades, free agency and statistical advance scouting for the coaching staff. His hiring follows the recent Moneyball trend of moving away from scouting in favor of more statistical-based analysis. Several baseball teams have hired executives with non-traditional baseball backgrounds, but the Rockets are the first NBA team to hire a general manager in this vein.

Morey earned a BS in computer science from Northwestern University, and an MBA from the MIT Sloan School of Management in 2000. He teaches an MBA-level course at MIT titled "Analytical Sports Management."

Heeren was probably the most famous NBA statistical analyst. Also a columnist for USA Today, Heeren wrote a series of books under the Basketball Abstract name. These were based on what is generally considered the first linear-weights player rating system, TENDEX. Heeren also wrote some columns for CBSSportsline.com a few years ago. Since then, Heeren has written about preps for the South Florida Sun-Sentinel and peddled his TENDEX ratings for teams looking to evaluate NCAA players.

David Berri is a professor of economics at Utah University who teamed with peers Martin Schmidt and Stacey Brook to write "Wages of Wins". Published in 2006, the book brought the work of sports economists to a wider group of readers and focused largely on the NBA. He runs a web site on NBA analytics.

Dean Oliver is a former player, coach, and scout, now serving in the front office of the Denver Nuggets. His longtime website, Journal of Basketball Studies, and subsequent 2003 book, Basketball on Paper, brought him recognition as a principal leader in the field. His research into the importance of pace and possessions, how teamwork affects individual statistics, defensive statistics, and the importance of a player's ability to create their own shot has been groundbreaking. His development of the Four Factors of Basketball Success (field-goal shooting, offensive rebounds, turnovers and getting to the free-throw line) also helps provide a useful framework for evaluation of players and teams.

Ed Kupfer has made numerous notable high technique and graphical contributions at the APBRmetrics board and is reportedly a consultant for the Houston Rockets, working alongside Sam Hinkie and GM Daryl Morey.

Eli Witus currently works for Houston Rockets as statistical analyst. He runs Count The Basket web site and executes unique analysis on NBA.

Jeff Sagarin is an American sports statistician well-known for his development of a methodology for ranking and rating sports teams in a variety of sports. Jeff Sagarin and Wayne Winston pioneered adjusted plus-minus statistics with their WINVAL system, which has been used extensively by the Dallas Mavericks.

John Hollinger authored four books in the Pro Basketball Forecast/Prospectus series and is a regular columnist for ESPN Insider. Hollinger's work is read by many mainstream fans who are not familiar with APBRmetrics in general, making him instrumental in introducing the system to regular NBA fans.

Justin Kubatko developed and administers Basketball-Reference.com, a site that provides much relied upon and easy access to regular and many of the advanced basketball statistics, much of the data not available anywhere else on the net for before the most recent seasons. He also adapted an idea from Bill James called Win Shares to basketball to estimate player contribution to a team's level of winning based on individual offensive performance and team defense while the player is on the court.

Ken Catanella is the New Jersey Nets' Coordinator of Statistical Analysis, and one of the few people in the world with a full-time NBA job in advanced basketball analytics.

At Amherst he was both a player and later an assistant coach, and then played professionally for the German Bundesliga's Cologne 99ers, where he also later served as the German team's Assistant GM.

While earning his MBA at Duke in 2004 and 2005, Catanella assisted the men's basketball teams, developing analytical tools and systems for Coach Krzyzewski's staff. At the same time, Catanella interned for the 76ers' front office.

Ken Pomeroy has been doing quantitative analysis on college basketball for about ten years. He first experimented with team power ratings, before delving into the finer points of team analysis three years ago when he began posting college statistics on his website, kenpom.com. More recently, Pomeroy’s work has expanded into player analysis as well, where he now computes advanced metrics on all college basketball players in Division I.

Ken currently writes for Basketball Prospectus, after spending two years writing for espn.com. He has also contributed his statistical analysis to the Houston Rockets and Baylor University.
 

Kenneth Massey is an American sports statistician well-known for his development of a methodology for ranking and rating sports teams in a variety of sports. His ratings have been a part of the Bowl Championship Series since its inception.

Kevin Broom has been a columnist at RealGM.com and other basketball related websites. Broom's work includes creation of the Salary Formula, which translates individual statistics to NBA cap dollars; as well as the Diamond Rating, which can help identify players underrated by their per game stats. Broom is also a leader in evaluating defense through collecting and analyzing new statistics not captured in box scores.

Kevin "Al" Pelton is a sportswriter who covers the Seattle SuperSonics and Seattle Storm for their respective Web sites. Pelton is a columnist for BasketballProspectus.com and has written for 82games.com, Hoopsworld.com and SI.com. He has worked to acquaint mainstream basketball fans with statistical analysis. He moderates the APBRmetrics forum.

Martin Manley has created the first player evaluation metric which has been incorporated by NBA.com.  In the late 1980’s, he wrote "Basketball Heaven" books in which he outlined his production ratings, statistical indexes which measure the overall production of players and teams. In the book, he discusses his formula and variations, and compiles indexes for all players in the NBA.

Goodman has worked extensively on player ratings, culminating in his eWins metric. He has also posted some of his work at HoopsAnalyst.com. Goodman's use of playoff statistics is relatively unique, and he specializes in historical ratings.

Michael Zarren is the Celtics’ Assistant Executive Director of Basketball Operations and Associate Counsel.  Mike is widely recognized as one of the leaders in the field of advanced statistical analysis of basketball players and teams, and is an important part of the team’s player personnel evaluation and strategic planning processes. Mike is the team’s salary cap and legal expert and is responsible for the development of new technologies for team use, including the team’s best-in-class statistical database and video archive/delivery system. Mike was previously a management consultant, during which time he performed econometric and other quantitative analyses for Fortune 500 firms across a wide variety of industries.

Roland Beech is the proprietor of 82games.com and has contributed his analysis to ESPN.com and SI.com.

Steve Ilardi is a professor of clinical psychology at the University of Kansas, and former statistical consultant to the KU men’s basketball team under Roy Williams. With the support of assistant coaches Jerod Haase and Ben Miller, Ilardi developed and implemented an adjusted plus-minus model of player evaluation at KU, one similar to the models independently developed by Dan Rosenbaum and Jeff Sagarin. In his ‘day job’, Ilardi is a clinical researcher who has worked to develop a novel, lifestyle-based treatment for depressive illness.