Justin Kubatko developed and administers Basketball-Reference.com, a site that provides much relied upon and easy access to regular and many of the advanced basketball statistics, much of the data not available anywhere else on the net for before the most recent seasons. He also adapted an idea from Bill James called Win Shares to basketball to estimate player contribution to a team's level of winning based on individual offensive performance and team defense while the player is on the court.

He currently works for the Trail Blazers as an analyst.