Dan Rosenbaum is a consultant for the Cleveland Cavaliers. Rosenbaum's work has focused on adjusted plus-minus ratings, which takes into account the quality of the players playing with and against a player and adjusts his plus-minus accordingly.

Daryl Morey is currently the General Manager of the Houston Rockets. Morey comes to the Rockets after serving three years as SVP of Operations and Information for the Boston Celtics. While with the Celtics, basketball operations was a key part of his responsibilities, including the development of analytical methods and technology to enhance basketball decisions, such as the draft, trades, free agency and statistical advance scouting for the coaching staff. His hiring follows the recent Moneyball trend of moving away from scouting in favor of more statistical-based analysis. Several baseball teams have hired executives with non-traditional baseball backgrounds, but the Rockets are the first NBA team to hire a general manager in this vein.

Morey earned a BS in computer science from Northwestern University, and an MBA from the MIT Sloan School of Management in 2000. He teaches an MBA-level course at MIT titled "Analytical Sports Management."

Heeren was probably the most famous NBA statistical analyst. Also a columnist for USA Today, Heeren wrote a series of books under the Basketball Abstract name. These were based on what is generally considered the first linear-weights player rating system, TENDEX. Heeren also wrote some columns for CBSSportsline.com a few years ago. Since then, Heeren has written about preps for the South Florida Sun-Sentinel and peddled his TENDEX ratings for teams looking to evaluate NCAA players.

David Berri is a professor of economics at Utah University who teamed with peers Martin Schmidt and Stacey Brook to write "Wages of Wins". Published in 2006, the book brought the work of sports economists to a wider group of readers and focused largely on the NBA. He runs a web site on NBA analytics.

Dean Oliver is a former player, coach, and scout, now serving in the front office of the Denver Nuggets. His longtime website, Journal of Basketball Studies, and subsequent 2003 book, Basketball on Paper, brought him recognition as a principal leader in the field. His research into the importance of pace and possessions, how teamwork affects individual statistics, defensive statistics, and the importance of a player's ability to create their own shot has been groundbreaking. His development of the Four Factors of Basketball Success (field-goal shooting, offensive rebounds, turnovers and getting to the free-throw line) also helps provide a useful framework for evaluation of players and teams.